About Upthread
A new way to discover and shop fashion—where independent designers connect directly with you through live shows and curated collections.
Our Mission
Upthread reimagines fashion retail by bringing the energy of live shopping to independent designers and emerging brands.
We believe fashion should be personal, accessible, and engaging. Through live shows, we help designers showcase their collections in real-time, answer questions, and create genuine connections with their community.
Every piece tells a story. We're here to help those stories reach the people who'll cherish them.
How It Works
Shopping on Upthread is simple, engaging, and built around the people who make the fashion.
-
Watch Live Shows
Join live sessions where designers showcase their latest pieces, share styling tips, and take questions in real-time.
-
Browse Collections
Explore curated collections or discover new arrivals across women's, men's, and accessories.
-
Shop with Confidence
Purchase directly from designers you trust, with secure checkout and buyer protection on every order.
What We Stand For
-
Authenticity
Real designers, real stories, real fashion. No mass production, no compromises.
-
Community
Fashion is better together. We're building a space for connection, conversation, and shared passion.
-
Transparency
Know who you're buying from. See the process, meet the makers, understand the craft.
-
Innovation
Live shopping isn't just a trend—it's the future of how we discover and buy fashion.
Join the Movement
Whether you're here to shop or sell, Upthread is where fashion comes alive.